Solve the Right Problems. Scale Smarter. Move Faster.
World-class product leadership, growth strategy, and execution—on demand. Whether you're a startup, scale-up, or an investor-backed company, get the product expertise you need—without hiring a full-time CPO.
Great Products Solve Problems. Most Companies Don’t.
Hiring a full-time Product Leader is expensive, slow, and risky. But without product leadership, your team risks:
Building the wrong things
Scaling without a growth engine
Guessing instead of validating
My Approach
I provide on-demand product expertise that adapts to your growth stage—whether you need strategic direction, execution support, or a structured approach to scaling.
No hiring delays. No unnecessary overhead. Just solving the right problems—fast.
Identify the Right Problems
Customer pain points & unmet needs
Market & competitive analysis
Business model alignment
Develop a Smart, Impact-Driven Product Strategy
Focus on high-impact initiatives.
Balance short-term wins with long-term growth
Align product with business goals
Execute, Iterate, and Scale
Hands-on product leadership
Data-driven experimentation
Scalable processes & team enablement
My Services
What I can offer is a flexible, scalable way to get expert product strategy, execution, and problem-solving—without the overhead of a full-time hire.
Product Strategy and Vision
✔ Define product vision & roadmap aligned with business goals
✔ Prioritize high-impact features to maximize value & efficiency
✔ Conduct competitor & market analysis to uncover opportunities
Execution and Delivery
✔ Develop and refine product requirements for engineering teams
✔ Optimize Agile processes to improve velocity and team efficiency
✔ Manage cross-functional teams (engineering, design, and marketing)
Product Growth and Scaling
✔ Implement Product-Led Growth (PLG) strategies to drive user acquisition and retention
✔ Design and run A/B tests & experiments for data-driven decision-making
✔ Optimize pricing, monetization, and user activation to increase revenue
Go to Market and Launch
✔ Develop launch plans & messaging for new products and features
✔ Align GTM strategy with marketing, sales, and support teams
✔ Measure and iterate based on post-launch performance insights
Team Enablement and Process Optimisation
✔ Coach and mentor product teams to improve execution and collaboration
✔ Set up scalable workflows & best practices to streamline product development
✔ Ensure alignment between product, engineering, and business stakeholders
My Experience
Sowing the Right Seeds
Problem:
Jointly’s vision and value proposition didn’t fully resonate with customers, leading to inconsistent sales and engagement.
Solution:
Helped pivot the business model to a subscription-based veggie box, applying their wholesale discount and community-driven model to meet a real customer need in the Mornington Peninsula. The result? 1,000+ orders harvested and a sustainable, scalable revenue stream.
From Manual Mayhem to Seamless Supply
Problem:
Catch’s supplier onboarding was slow and error-prone, with manual processes leading to delays, inventory mismatches, and inefficiencies in marketplace operations.
Solution:
Led the development of an EDI integration system, automating vendor onboarding and reducing time-to-market by 20%, improving inventory accuracy, and unlocking $2.3M in projected value over three years.
Regional efficiency and local flavour
Problem:
Levi’s e-commerce sites were decentralized, costly to scale, and difficult to manage, lacking a regional tech stack to support APAC markets efficiently.
Solution:
Unified core regional needs into a scalable platform, while building custom experiences to address local market demands, boosting conversion rates by 15% in six months.
A venture capitalist approach
Problem:
Bold’s initial MVP was too complex and slow to launch, making localising and entering new markets cumbersome and inefficient.
Solution:
Streamlined the MVP into an extremely lean, scalable version, enabling rapid localization and cutting time-to-market in half—launching a new market every three months and driving significant revenue growth.
Pricing
Expert Product Leadership, On Your Terms
No retainers – Pay only for what you need
No hidden costs – Clear, upfront pricing
Pay as you go – Scale up or down anytime
30 MINS FREE INTRO CALL
5 Hour pack
$600
AUD
10 hour pack
$1000
AUD
hourly
$130
AUD
Get in touch
Whether you're a founder, investor or just someone who wants to chat - I would love to hear from you. Fill out the form below or reach me directly.
Call
+61 459 035 278